When looking for a significant other, do looks matter? Some would argue yes, others sometimes, and some not at all (sorry, but you're a liar). Here's what I think...
Imagine you are standing in the cereal isle, having made the conscious decision that you want to try something new. How do you do it? You look for an aesthetically pleasing box with a picture of a tasty-looking cereal, accompanied by a description of a product that meets your needs. You look at the nutritional information--is it good for you? If it meets all your initial criteria, you buy it.
Once at home with your new purchase, it's time to try it. Is it good? If so, is it good enough to keep buying, or would you rather try something else once the box runs out?
That's my Cereal Theorem. The outside only matters until you know what's inside. At that point, the inside speaks for itself.
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